Sonia Manchanda is a graduate of the National Institute of Design in Ahmedabad, India. As Cofounder and Principal of Idiom, one of India’s largest integrated design practices, she works in the areas of business design, brand identity, and visual communications, consulting with large corporations and small businesses alike, in sectors including healthcare, education, retail, hospitality, sports, media, and entertainment. Frequently involving civic values and public/private partnerships, Manchanda’s practice has included work on national cultural events, urban development initiatives, and the identity of the 19th Commonwealth Games held in Delhi in 2010. She is the creator of SPREAD, a radical design education and consulting initiative, and has played a lead role in DREAM:IN, an open source innovation project that employs design thinking to create value for life and society across the Indian continent.